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As per the statistics the Indian fashion market is expected to grow at a compound annual growth rate of (CAGR) of 11-12% to reach $115 to 125 billion by 2025. However the fashion industry has challenges as well the opportunities due to many technical issues like changes in consumer preferences, Competition and Technology disruptions. As Indian fashion industry is one of the fastest-growing industries in the world, it has been gaining global recognition for its creativity, diversity, and sustainability.
Currently the Indian fashion brands have increased the adoption of eco-friendly production. For instance, many brands are using organic and recycled materials, minimising waste and carbon footprint, and promoting fair labour practices.
The major challenge for Indian fashion industry is it becoming more crowded and competitive, with both domestic and international players entering the market. With the rise of e-commerce and globalisation, consumers have more choices than ever before, making it harder for brands to stand out. To remain competitive, Indian fashion brands need to differentiate themselves through innovation, quality, and customer experience.
After the Covid-19 pandemic the Indian industries are now focusing on building their online presence, creating e-commerce platforms. Today’s we can observe many online brands which leverage social media for marketing and engagement. The digitalization trend is expected to continue for future years as more brands investing in e-commerce.
The Indian fashion industry has a vast export potential, with its rich heritage, craftsmanship, and diversity. Many Indian fashion brands are already exporting to the US, Europe, and Asia, and the demand is growing. With the increasing interest in sustainable and ethical fashion, Indian brands have a unique selling proposition in the global market. To sustain this export potential, Indian fashion brands need to focus on quality, design, and innovation and adapt to the international standards and regulations during the future days.
In India the Mumbai is the Fashion Capital & Retail Hub. As most of fashion industries exists in Mumbai. The clothing industry in Mumbai is also known as the apparel market, includes clothing from sportswear, business wear to daily wear to luxury products. Chennai, Tamil Nadu. undoubtedly is famous for its Kanchipuram silk sarees and traditional gold jewellery. Some of the most popular Indian traditional dresses are saree, salwar kameez, ghagra choli, kurti and lehenga. Worn with jewellery, these dresses look even more pretty and not all dresses are expensive. India is the only country with lot tradition and diversity. There is bright future for the fashion industry as it is active in imparting all new strategies in production and marketing.
