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Digital Marketing Scope in India

As India is the 2nd largest populated country in the world, internet users are also largely increasing across India. According to Stastista.com, there are 1.37 billion active internet users in India i.e half the population of India. With such impressive internet users, every business whether big or small want to extend their presence in digital platforms to increase ROI.

Henceforth people of all ages will continue to revolve around online platforms and websites for various purposes. In such cases, companies and various business organizations will never leave the opportunity to have a separate digital marketing team to enhance their presence online by creating websites, social media pages, google ads, etc.

Nowadays, Reaching the audience through the internet with appropriate Digital marketing skills has become very convenient for every business.  As a result, top companies are always in search of Certified Digital Marketing Professionals to perform various digital marketing tasks to reach business goals.

Digital Marketing has only witnessed growth so far and is expected to be at its peak in the upcoming years as well because the internet can never go off trend and people can never go offline. The digital platforms and their users are only going to increase in numbers day by day. This will eventually lead the business organizations or companies to invest in various aspects of digital marketing to grow the business instantly.

Digital marketing professionals are highly in demand because every industry wants to explore digital media or rank websites on google. So digital marketing professionals can make their successful and secure career paths in any industry.

However, anyone can perform basic digital marketing tasks but the ones who have done a certification course in digital marketing will have a thorough knowledge of digital marketing which increases the chance of a job. An individual can make a long-lasting career in the digital marketing field because there are many job roles in this field and one can have a bright future in digital marketing.

Salary of Digital Marketing in India

Salary of Digital marketing in India depends upon the type of job role, experience, company and skills.

1. SEO Specialist

The role of SEO specialist is to rank the website in googles first page by using right keywords in the content.

2. Search Engine Marketing Manager

The role of Search Engine Marketing Manager is to plan and execute paid ad or search campaigns in search engines using analytical skills.

3. Social Media Marketing Specialist

The role of Social Media Marketing Specialist is to implement ads in social media platforms, brand or business promotion through social media, plan to increase likes, followers, engagement for social media pages.

4. Content Marketing Specialist

The role of Content marketing specialist is to design /create optimized content, research on right keywords to be included in the content.

5. E-mail Marketing Specialist

The role of email marketing specialist is to generate leads by creating campaigns through email to promote products/services.

6. Data / Web Analyst

The role of data/web analyst is to examine the actions and interactions of website and note down required changes to me made with the website performance accordingly. To analyse all the data web/data analyst uses certain tools like google analytics and many other.

7. Digital Marketing Manager

The role of Digital Marketing Manager is to see to that all the tasks of digital marketing are performed correctly. Digital marketing manager need to be good at all works like content creation, seo, social media, ppc etc.